Path: Top » Jurnal » ADHUM » 2013 » Vol.3 No.2
PROGRAM CORPORATE SOCIAL RESPONSIBILITY BERBASIS PEMBERDAYAAN MASYARAKAT
Journal from JBPTUMMIPP / 2015-06-25 08:04:24
Oleh : Enjang Pera Irawan, Universitas Muhammadiyah Sukabumi
Dibuat : 2015-06-25, dengan 1 file
Keyword : CSR, people
This research aims to investigate 1) the background and the motives of CSR program 2) the implementation of CSR program 3) the peopleÂ’s response and
participation towards the CSR program conducted by PT PLN (Persero) DJBB. The theory used is the legitimacy theory, stakeholder theory, and symbolic
interaction theory. The research uses qualitative approach through a study case. The result of the research shows that the backgorund of the CSR program is
the companyÂ’s concern on planet, profit, and people issues, while the motives are moral obligation, operating license, reputation, and sustainability. The CSR
program was implemented by applying combination strategy (mixed type) in which the PT PLN (Persero) DJBB involves the people and stakeholders in its
execution. For the reason, in the strategy, the people and stakeholdersÂ’ participation holds such a siginificant role to the success of this program. The peopleÂ’s
response and participation on this program is quite positive, yet is recently suffering from decline. The decline was caused by the decrease of communication
intensity among the PT PLN (Persero) DJBB, the program organizer, and the people, as well as the lack of socialization and publication media.
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