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Path: Top Ľ Jurnal Ľ ADHUM Ľ 2013 Ľ Vol.3 No.2

PROGRAM CORPORATE SOCIAL RESPONSIBILITY BERBASIS PEMBERDAYAAN MASYARAKAT

Volume 3 no 2 hal.1-7
Journal from JBPTUMMIPP / 2015-06-25 08:04:24
By : Enjang Pera Irawan, Universitas Muhammadiyah Sukabumi
Created : 2015-06-25, with 1 files

Keyword : CSR, people

This research aims to investigate 1) the background and the motives of CSR program 2) the implementation of CSR program 3) the people’s response and



participation towards the CSR program conducted by PT PLN (Persero) DJBB. The theory used is the legitimacy theory, stakeholder theory, and symbolic



interaction theory. The research uses qualitative approach through a study case. The result of the research shows that the backgorund of the CSR program is



the company’s concern on planet, profit, and people issues, while the motives are moral obligation, operating license, reputation, and sustainability. The CSR



program was implemented by applying combination strategy (mixed type) in which the PT PLN (Persero) DJBB involves the people and stakeholders in its



execution. For the reason, in the strategy, the people and stakeholders’ participation holds such a siginificant role to the success of this program. The people’s



response and participation on this program is quite positive, yet is recently suffering from decline. The decline was caused by the decrease of communication



intensity among the PT PLN (Persero) DJBB, the program organizer, and the people, as well as the lack of socialization and publication media.

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Publisher IDJBPTUMMIPP
OrganizationUniversitas Muhammadiyah Sukabumi
Contact Nametiyanti_sundari@yahoo.com
AddressJl. R. Syamsudin, SH. No. 50
CitySukabumi
RegionJawa Barat
CountryIndonesia
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Administrator E-mailtiyanti_sundari@yahoo.com
CKO E-mailtiyanti_sundari@yahoo.com