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Path: Top Jurnal Ekonomi 2016 Vol.4 Edisi.8

Pengaruh Biaya Promosi Terhadap Tingkat Penjualan Pada PT. Telekomunikasi Indonesia, Tbk. Area Sukabumi

Vol.4 Edisi.8 ISSN: 2088-6969
Journal from JBPTUMMIPP / 2017-03-07 08:17:58
Oleh : Enong Wardiah; Eris Darsawati, Perpustakaan Pusat UMMI
Dibuat : 2017-03-07, dengan 1 file

Keyword : Cost and Rate of Sales Promotion

Abstrak



In an effort to increase sales, the companies in marketing their products have to pass a sales promotion strategy in order to offer products that are known by the public and interested masyarakatpun so buy such products. The costs to be incurred to finance the cost of promotional activities are the manufacture of banners, the cost of making player, radio advertising costs in the form of talk shows and advertising spots, etc.. To determine the effect on the level of sales promotion costs, the authors have to process the data with quantitative techniques deskripsif the results of research which later processed and analyzed for the conclusions drawn. Analysis technique used is the correlation coefficient, coefficient of determination, and simple linear regression. PT. Telekomunikasi Indonesia, Tbk Sukabumi Area is the largest communications companies in Indonesia, located on Jl. No mosque. Sukabumi 17 43 111. In 2009 the cost of campaigns that have been issued by PT. Telkom is Rp 20.340.000.dari promotion costs to get the level of sales of 13 909 customers. In 2010 promotional costs incurred by PT. Telkom Rp 45.06 million.promotion expenses increased 121.53%, or USD 24.72 million and of the total costs of sales promotion has increased 11.65% or 15 530 1621 customers become customers. This happens because of the many promotional programs conducted by PT Telkom. In 2011 promotion costs incurred by PT. Telkom is Rp 57.54 million. promotion expenses increased 27.69% or USD 12.48 million and expenses of the campaign has increased sales by 1.20% or 15 717 187 subscribers into customers. This is due to the extension of the general tariff promo up to 5 months.

Deskripsi Alternatif :

Abstrak



In an effort to increase sales, the companies in marketing their products have to pass a sales promotion strategy in order to offer products that are known by the public and interested masyarakatpun so buy such products. The costs to be incurred to finance the cost of promotional activities are the manufacture of banners, the cost of making player, radio advertising costs in the form of talk shows and advertising spots, etc.. To determine the effect on the level of sales promotion costs, the authors have to process the data with quantitative techniques deskripsif the results of research which later processed and analyzed for the conclusions drawn. Analysis technique used is the correlation coefficient, coefficient of determination, and simple linear regression. PT. Telekomunikasi Indonesia, Tbk Sukabumi Area is the largest communications companies in Indonesia, located on Jl. No mosque. Sukabumi 17 43 111. In 2009 the cost of campaigns that have been issued by PT. Telkom is Rp 20.340.000.dari promotion costs to get the level of sales of 13 909 customers. In 2010 promotional costs incurred by PT. Telkom Rp 45.06 million.promotion expenses increased 121.53%, or USD 24.72 million and of the total costs of sales promotion has increased 11.65% or 15 530 1621 customers become customers. This happens because of the many promotional programs conducted by PT Telkom. In 2011 promotion costs incurred by PT. Telkom is Rp 57.54 million. promotion expenses increased 27.69% or USD 12.48 million and expenses of the campaign has increased sales by 1.20% or 15 717 187 subscribers into customers. This is due to the extension of the general tariff promo up to 5 months.

Copyrights : Copyright � 2001 by Perpustakaan Pusat UMMI. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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