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SUSTAINABLE DEVELOPMENT MODEL OF CHRYSANTHEMUM AGRIBUSINESS

Vol. 5, Issue 1, Feb 2015, 11-18 International Journal of Agricultural Science and Research (IJASR)
Journal from JBPTUMMIPP / 2015-05-23 10:54:20
Oleh : RENY SUKMAWANI, MAMAN HAERUMAN K, LIES SULISTYOWATI & TOMY PERDANA, Faculty of Agriculture, Muhammadiyah University of Sukabumi, West Java, Indonesia, Faculty of Agriculture, Padjadjaran University, Bandung, West Java, Indonesia, Universitas Muhammadiyah Sukabumi
Dibuat : 2015-05-23, dengan 1 file

Keyword : Development, Chrysanthemum, Superior

A survey was applied in this study. This study was focused on analyzing the superiority of chrysanthemum as well

as designing the development model of chrysanthemum agribusiness. Unit for the analysis were chrysanthemum farmersÂ’

business included small, middle and a large scale of businessmen; with additional information provided by agency and

expert who were involved in chrysanthemum development. The results of this study indicated that chrysanthemum was

satisfied enough to meet superior criteria. Chrysanthemum was also economically viable as ornamental plant.

Chrysanthemum could be well developed as superior ornamental plant related to its influential factors. The results of this

study also indicated that chrysanthemum development as superior ornamental plant was significantly influenced by factor

and demand conditions besides the support of related industries, competition, structure and strategy of the company.

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